An Open House at Fairmont Marina Residences
An Open House in Radiant Square, Al Reem Island
Virtual travellers from all over the world will be able to explore the sights of Yas Island in Abu Dhabi. The tour was developed by Super League and originally appeared on the Roblox leading platform. Among the entertainment destinations that you can virtually visit are:
- Yas Marina Circuit
- SeaWorld Abu Dhabi
- Etihad Park
- twofour54’s Yas Creative Hub
- Aldar Square
- The special zone, Experience Abu Dhabi, where Louvre Abu Dhabi, Mamsha Al Saadiyat, Sir Bani Yas Island, Al Ain Oasis and Al Jahili Fort are presented
‘Players’ are offered a virtual territory of 10 sq. mi. Due to a combination of interactive experiences, immersive environments, games and future events, visitors will be able to explore and create the sights of the emirate. The virtual route offers ‘players’ the chance to experience theme park attractions, drive around in the racing cars and the constructi their own home. Customizable avatars and rewards for each player will also become part of the journey.
Saeed Al Fazari, Executive Director of Strategic Affairs at the Abu Dhabi Department of Culture and Tourism (DCT), said that the exciting adventure in virtual reality is the latest example of Abu Dhabi’s desire to use innovation and creativity to reach a wider audience. Everyone can get to know the emirate without even leaving their home.
DCT Abu Dhabi has taken on the task of developing, protecting and promoting Abu Dhabi as a leading tourist destination. Launching virtual tours helps everyone and anyone to learn more about the emirate in a new way, which awakens interest in everything the UAE capital has to offer.
Rashed Al Omaira, Chief Commercial Officer at Aldar Development, said that the virtual Yas Island will help their audience get to know the island as a world-class location for living, working and to visit. The use of innovations will allow you to learn and explore the history of the emirate and immerse people from all over the world in it.
Taghrid Alsaeed, Executive Director of Group Communications and Destination Marketing at Miral, said that it is important to remain relevant for all guests in the modern and rapidly developing digital landscape. The launch of the project on Yas Island will be an important stage in the implementation of the digital transformation strategy of the capital.
Mark Whitehead, CEO of twofour54, said that the demand for content about the inspiring history of the emirate is higher than ever, and the opportunity to learn about one of the most dynamic directions through an interactive platform will help to satisfy it. This is just another manifestation of many, of how virtual content is created in the UAE capital.
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